Trademarks: Protection or Weapon? š¤
Letās talk trademarks. Iām not a lawyerājust a retired police lieutenant who went viral for exposing corruptionāturned small business owner. Iām one of millions of small business owners out here trying to make a living, and I refuse to stay quiet about this madness. Trademarks were designed to protect creators and businesses. They were supposed to keep copycats from stealing your hard work. But somewhere along the way, things went off the rails. Now, trademarks are being weaponized, and itās hurting the very people they were meant to help. š”
What is a Trademark? š§
According to the USPTO, a trademark is any word, phrase, symbol, design, or combination of these that identifies your goods or services. Itās how customers recognize you and distinguish you from your competitors. A trademark is a word, phrase, symbol, design, or a combination that identifies your goods or services and distinguishes them from others. It tells customers, āThis is mine, not theirs.ā Think about Coca Cola, pro sports, college. teams, Disney, or even Taylor Swift. Those trademarks make senseātheyāre unique identifiers for globally recognized brands.
Trademarks:
Identify the source of your goods or services.
Provide legal protection for your brand.
Help prevent fraud and counterfeiting.
But hereās the catch: owning a trademark doesnāt mean you own a word or phrase in every context. Your rights are limited to how that word or phrase is used with your specific goods or services. For example, if you trademark a logo for your handmade jewelry business, you canāt stop someone from using a similar logo for a bakery.
Sounds reasonable so far, right? Well, buckle up. Hereās where things go sideways. š¤Æ
The Process of Filing
To file a trademark, you submit an application to the USPTO, describing what you want to protect and how youāll use it. They review it to ensure it doesnāt overlap with an existing trademark. If approved, you have exclusive rights to use that mark in your industry. The idea is to prevent confusion in the marketplace. Simple, right?
Except people are abusing this process to trademark common words and phrasesāthings everyone uses! They file frivolous trademarks to knock out their competition by sending cease-and-desist letters or filing claims with platforms like Etsy. Itās like hijacking the English language, one word at a time. š¤¬
The Absurdity of Frivolous Trademarks
Let me hit you with some examples. Hereās a tiny fraction of the words and phrases that have been trademarked or are under trademark attack:
Boy Mom
Cozy
Celebrate
Merry Christmas
Elf
Sisters
The Moms Club
Woohoo
What
Lucky
Peace Out
Super
Virgin
Winter
True Story
Heathen
Gulf of America
Did you try icing it?
ABC
Adolescents
Algebra
Antisocial Club
Black
Brown
Bruh
Daddy Bear
Darkness
Duh
Excellence
Faithful
Foodie
FYI
Girl Dad
Go
Groomsman
Happy Birthday
Heavy
Hey Girl
Humans
Husbands
I Am
IDK
Iām on Vacation
IVF Momma
Jaded
Jesus
Job
Lead
Level
Loner
Magic
Me
Meeting
Meow
Monday
Mother
Mrs. Claus
Oh My
Old School
Parade
Poetry
Pony
Pop
Preach
Purple
Redhead
Sorry
Taken
Thanks
They
Touch
Unemployed
Unless
Vacation
Valedictorian
Waiting
Weirdo
Welcome
Work
Year
Yes
Yourself
Yucky
All Zodiac Signs
Moon Water
Slay
Itās not just small businesses getting crushedānonprofits are being targeted too. Imagine charities fighting trademark claims over phrases like āTrue Storyā or āHeathen.ā Itās disgusting. š¤¦āāļø
Apparel: The Hardest Hit
The apparel industry is getting obliterated. For decades, people have made and sold clothing with common sayings. Itās creative, fun, and part of the culture. But now? Someone trademarks āGirl Dad,ā and suddenly everyone selling shirts with that phrase is hit with cease-and-desist letters. This isnāt about protecting creativity; itās about greed and eliminating competition; ramping up around each holiday. š¤
The USPTO needs to wake up. These approvals are insane and blatantly unfair. Theyāre ruining businesses, stifling creativity, and turning trademarks into a weapon. Shame on you, USPTO. š
How to Fight Back ā
If youāre as fired up as I am, hereās what you can do:
Educate Yourself: Learn about trademarks and how they work. The more you know, the better equipped youāll be to fight back.
Join Forces: Groups like Trademark Watch Dawgs ā Stop Frivolous Trademarks on Facebook are mobilizing to combat this nonsense. Thereās strength in numbers. šŖ https://www.facebook.com/groups/461932877541687
Speak Out: Write blogs, share posts, and call out this BS. Use your voice to spread awareness.
Challenge Frivolous Trademarks: File a Letter of Protest with the USPTO. Itās a formal way to flag problematic trademark applications. You donāt need a lawyer to do thisāguides online can walk you through the process. š
Support Small Businesses: Shop local and stand by the businesses under attack. šļø
Contact Lawmakers: Demand reform. The trademark system needs an overhaul to prevent abuse. š¢
Final Thoughts
This isnāt just about trademarksāitās about censorship, control, and silencing creativity. Trademarks were supposed to protect us, not be used as a weapon against us.
Well, not this girl. Iām a retired cop who wrote a scathing resignation letter that went viral because I couldnāt stay silent about corruption. And I wonāt stay silent now. If itās wrong and it hurts people, Iām going to call it out. Loudly. šØ
Letās take back our words, our creativity, and our businesses. Enough is enough. ā